July 05, 2010 12:32:37 PM by
Rena Patton
The Center for Exhibition Industry Research (CEIR) has for over 30-years been marketing and promoting the importance of exhibitions in the world of business. Recent research by CEIR suggests that new business leads obtained at exhibitions are 50% more cost effective than new business leads sought elsewhere. Additionally their research found that the conversion rate from new business lead to new business on the books was 60% more cost effective.