May 10, 2010 12:37:19 PM by
Rena Patton
Sitting in your booth you can feel like you are watching the world go by, but the point is that some of the world should be diverting to engage with you and your trade show display. How do you encourage this behavior and avoid the staring between booth staff and attendees as they file by looking at your exhibit like it is just another display at the zoo?