Welcome to All Things Trade Show Blog Site

Your Brand Image is Key

info@unison-media.com (Rena Patton) — Wed, 16 Nov 2011 19:39:53 GMT

You may think that branding and brand management are considerations only for your company's marketing and advertisement teams, and not necessarily a top priority when it comes to trade show stands and pop up displays. This couldn't be further from the truth! Creating a consistent brand image that is carried out through all avenues, from promotional items to pop up displays, is a necessity in today's market.

Consistency Is Key - The most important thing to remember when branding your exhibit is to be consistent throughout the presentation. All banner stands, backdrops, promotional materials, etc. must follow through with the brand image your company has chosen. There are multitudes of trade show display products that can be imprinted with your company's logo, but the key to effective brand management is to ensure that each printed logo appears exactly the same. The font, color and shapes used should be in agreement throughout the display to ensure a clean, concise representation of your brand. You might also coordinate the colors used in the backdrop, drapes and carpet to match your logo - a subtle, yet incredibly effective method!

When creating a trade show display or pop up display, it is also imperative that you step outside your booth and take it in through the eyes of your eventual attendees. Is your message being communicated successfully through the exhibit? If not, make adjustments before it's too late and you've wasted valuable time and money on an ineffective display. Of course, it won't matter if you have the most appealing trade show stand in the venue if the employee representing your company doesn't reflect your brand image. Before leaving for the show, take the time to outline what is expected of employees in terms of appearance and message delivery.

Keep Your Trade Show Display Simple - If you're looking to increase brand awareness and sales, a cluttered display is never the way to go! If there is too much going on in a trade show booth, attendees will not only be confused and overwhelmed, but they're also likely to pass right on by. Conversely, a clean, simple exhibit will attract crowds; and with the right combination of simplicity, uniqueness and the occasional giveaway, it might also be the talk of the event, generating buzz around the venue. Be sure that your exhibit focuses on one clear message conveying who you are and what you do, and carry this throughout this graphics, printed materials, and verbal presentation. Keep in mind, creating simple pop up displays and trade show stands does not mean they should be boring! Separate yourself from the pack with vibrant designs and colors, unique business cards and giveaways - all incorporating your brand message. An enticing giveaway that includes your company logo and contact information is always a sure bet, but be careful when choosing promotional items. Try to select giveaways

Tradeshows Offer Branding and Marketing Opportunities

info@unison-media.com (Rena Patton) — Wed, 26 Oct 2011 18:02:50 GMT

Tradeshows offer branding and marketing opportunities, potentially allowing your company to significantly increase sales in a short amount of time. Because of the major impact these events can provide, it is important to do everything necessary to make your experience as successful and beneficial as possible. Tradeshows take major planning, but one thing to emphasize is the trade show exhibit.

In planning your trade show booth design, you will want to put the time and effort into making a significant display with a powerful message. To make the most of your booth, use the following tips:

• Recognize the significant impact a display can have. Carefully consider what message you want to convey, how you want your brand to be portrayed, what purpose you want the display to serve, who you want to market to, and other objectives you may have for the convention.

• As you start to plan your exhibit analyze costs, and examine benefits to determine how to get the most impact while still staying on budget. One alternative for funding such a setup is to look for a sponsor, which can give you a bigger budget for your design.

• When you are designing a tradeshow display it can be a complicated process. Take advantage of consulting services available from the company providing your exhibit and let them help you plan, strategize, and execute your trade show booth design ideas in order to optimize the potential impact.

• Consider the value of promotion, before and during and after the event, in order to help maximize the publicity and attention your company is able to get.

• Once you have determined conceptual requirements, consider which physical elements will best achieve your event goals. Will you need a large exhibit or a small one? How will graphics, presentation components, and structure work together? How will your elements attract potential customers and then keep them interested after their approach?

• Once you know what your specific event goals are and have your booth worked out, consider what you want to actually happen during the event and who will get the job done. An effective appealing design is not enough - make sure your staff is trained and motivated to be the driving force that makes your layout rise to the top.

• With larger scale exhibits consider renting instead of purchasing, especially if a display of this size is not one you will use on a continual basis.

Your tradeshow display needs to stand out from the crowd in order for you to be noticed. With the tips presented here, you can make sure your trade show booth not only makes a statement but that really steals the show.

Understand the Behavior of Attendees at Trade Shows

info@unison-media.com (Rena Patton) — Sun, 25 Jul 2010 17:28:33 GMT

Understanding the behavior of attendees is an important factor in ensuring your company benefits from exhibiting. Surveys of trade show attendees consistently shows that being pressurized into buying, or committing to buy, results in poor publicity for a company ensuring that they will not entertain dealing with that company in future.

Reasons why you should Exhibit at Trade Show

info@unison-media.com (Rena Patton) — Mon, 12 Jul 2010 17:30:30 GMT

If you’re new to exhibiting at trade shows the whole process can seem a bit daunting, Advance planning is the key to success as you need to arrange your trade show display, produce your giveaways and literature and decide on your marketing profile. Organizing a well structured and knowledgeable team is the most important aspect. Without the backing of a team you could fail to achieve your goals and waste money at the same time.

Exhibiting at a Trade Show? Recent Business Research Shows Why

info@unison-media.com (Rena Patton) — Mon, 05 Jul 2010 17:32:37 GMT

The Center for Exhibition Industry Research (CEIR) has for over 30-years been marketing and promoting the importance of exhibitions in the world of business. Recent research by CEIR suggests that new business leads obtained at exhibitions are 50% more cost effective than new business leads sought elsewhere. Additionally their research found that the conversion rate from new business lead to new business on the books was 60% more cost effective.

Attendee Behavior and Enhancing Value

info@unison-media.com (Rena Patton) — Tue, 29 Jun 2010 17:33:37 GMT

Understanding attendee is crucial to optimizing trade show results for your company. Once you have grasped what is happening with attendees, it makes your job easier when it comes to delivering value and things of interest for them at the trade show. Delivering value and creating interest is essential as any sales or marketing person knows – once you have that interest, it becomes easier to engage in detailed business discussions which lead to negotiations and placing orders.

Reasons to Exhibit at Trade Shows

info@unison-media.com (Rena Patton) — Sun, 20 Jun 2010 17:34:34 GMT

Many newcomers to trade shows test the water before they take the plunge but there are several excellent reasons why trade shows work and why you should have a trade show display at one.

Trade Show Business Research Highlights Why You Should Be Exhibiting

info@unison-media.com (Rena Patton) — Thu, 10 Jun 2010 17:35:24 GMT

The Center for Exhibition Industry Research (CEIR) makes it clear why companies should be using trade shows and trade show displays to promote themselves. In terms of ROI (return on investment), trade show qualified leads are 50% cheaper to acquire than a qualified lead generated in the field, however the economic benefit does not stop there. In terms of the cost to convert a qualified lead, a trade show lead is more than 60% cheaper to convert than the cost associated with converting a field generated lead.

Trade Show Promotional Giving

info@unison-media.com (Rena Patton) — Thu, 20 May 2010 17:36:20 GMT

Free trade show giveaways are a well-established tradition in the trade show world, however many exhibitors are misusing these little gizmos and gadgets. The golden rule is that the only thing that is free is “free”; attendees should understand that while you have some promotional goodies, they will have to work to get what they want! Your trade show display staff should be trained to understand how promotional gifts work and the successful strategies which will optimize your business objectives.

Trade Show Chat Tactics

info@unison-media.com (Rena Patton) — Mon, 10 May 2010 17:37:19 GMT

Sitting in your booth you can feel like you are watching the world go by, but the point is that some of the world should be diverting to engage with you and your trade show display. How do you encourage this behavior and avoid the staring between booth staff and attendees as they file by looking at your exhibit like it is just another display at the zoo?

Obama Sets Out to Double US Exports in 5 Years

info@unison-media.com (Rena Patton) — Sun, 25 Apr 2010 17:38:29 GMT

President Obama announced in March 2010 that the US intends to double exports in the next 5 years and thereby create 2 million jobs. Doubling exports in 5 years may seem like a tall order but not when you consider a that developing countries GDP is forecast to increase by almost 6% in 2010, 2011 and 2012.

How Trade Shows Shorten Sales Cycles

info@unison-media.com (Rena Patton) — Sun, 11 Apr 2010 17:39:23 GMT

B2B sales cycles have become longer and salesmen and women are having an increasingly hard time getting in to see customers, and especially new prospects. There are several reasons why the B2B sales cycles has become longer – the number one factor is the recession, the greatest economic downturn we’ve faced since the Great Depression of the 1920′s and despite positive indicators, we are still not out of the woods yet!

Attracting Attendees at Trade Shows

info@unison-media.com (Rena Patton) — Mon, 05 Apr 2010 17:41:19 GMT

Participating in a trade show is an ideal marketing tool. There are many benefits to having an exhibit at a trade show, including increasing brand recognition and product awareness. To achieve success you have to make sure you design and create an appealing and attractive trade show display. When you are at a trade show you are trying to get the attention of the visitors so they will want to learn more about your company and product.

Effective Trade Show Marketing

info@unison-media.com (Rena Patton) — Mon, 05 Apr 2010 17:40:26 GMT

To use a trade show exhibit as an effective marketing tool you have to plan your strategy months before the actual event. The first thing to do is to decide what your goals and objectives are for this particular trade show. From there you can plan how to achieve your goals using marketing, displays and promotional gifts.

Successful Trade Show Planning

info@unison-media.com (Rena Patton) — Thu, 25 Mar 2010 17:52:56 GMT

A trade show display takes a lot of time and effort to put together a successful trade show. The key is taking your time and start preparing way before the show. The more you prepare and the more you are organized the better the results will be. By planning far in advance of the trade show you can effectively advertise and promote the trade show event. The more aware people are of the upcoming show the better the turnout will be.

Research Trade Show Events Prior to Selection

info@unison-media.com (Rena Patton) — Mon, 15 Mar 2010 17:43:15 GMT

A trade show can be an effective marketing tool and a good way to increase your company’s reputation and popularity. The key to having a trade show display that benefits your company is by careful planning and being organized. You can make specific objectives and goals, plan far in advance, and make lists of things to do and to bring with you. By doing all of this you will be able to relax and make sure everything goes according to plan.

Display Design Hints

info@unison-media.com (Rena Patton) — Fri, 05 Mar 2010 17:44:14 GMT

There is a lot of competition at a trade show and there are many things for people to see and visit. To have an effective and successful trade show display you have to find ways to stand out from the rest. You have a very small amount of time to catch a trade show visitor’s attention, a matter of around four to five seconds as they pass by. That is why it is so important to have an exhibit that is eye catching and will grab the audience’s attention.

Trade Show Organization – Be Prepared!

info@unison-media.com (Rena Patton) — Thu, 25 Feb 2010 17:45:14 GMT

Putting together an exhibit at a trade show can be challenging. The key to pulling it off successfully is to plan ahead and to be organized. It is sometimes a good idea to make a checklist that you can refer back to. This way you will make sure you have everything you need to set up your displays. Having a checklist will keep you from having to make several unnecessary trips back and forth from the trade show. Besides having a check list of things to bring to the trade show you should also write down your objectives, goals and budget.

Trade Show Preparation

info@unison-media.com (Rena Patton) — Sat, 20 Feb 2010 17:46:29 GMT

By waiting until the last minute to plan for your trade show display you will not be getting the most out of it. To have a successful trade show exhibit a person needs to plan months in advanced before the upcoming event. Planning just a few days before the event can jeopardize the goals and objectives you want to reach at the trade show. On the other hand, with careful planning and using a smart approach you can have a very successful show.

Trade Show Tips

info@unison-media.com (Rena Patton) — Tue, 09 Feb 2010 17:47:33 GMT

Setting up a display for a trade show can be nerve wracking and time consuming. There are many things to consider when designing a trade show display, such as lights, displays, and marketing materials. You can relieve some of the stress by planning ahead and knowing exactly what you want your exhibit to represent. The main goal of any trade show exhibit is to get visitors to your exhibit.